The programme is aimed at educating marginalized women via digital platforms, providing accurate information and support through campaigns and webinars. It aims to empower informed decision-making and improve reproductive health outcomes, targeting rural and semi-urban areas in India to reach 500 women in the first year and 1000 by the second, advancing gender equality and women’s rights.
Programme Description
The program aims to educate marginalized women about family planning using digital and social media platforms, addressing barriers like stigma and limited healthcare access. Its core goal is to disseminate accurate information and provide comprehensive online support, empowering women to make informed decisions about their reproductive health. Through targeted campaigns, interactive webinars, and an accessible online resource hub, the initiative equips women with knowledge and resources to navigate their reproductive health journey confidently. Additionally, it fosters community engagement and peer support, facilitating dialogue and sharing personal experiences. By leveraging digital mediums effectively, the program aims to bridge gaps in access to reproductive healthcare services and improve overall reproductive health outcomes among marginalized women. It plays a crucial role in advancing gender equality and promoting women’s rights. The social platforms of Ek Roshni shall be utilized to target women in rural, semi-urban and difficult areas in India.
The target is to reach to around 500 women in first year and a total of 1000 by the end of second year.
Impact/ Outcomes to be Generated
Some of the key impacts / outcomes expected to generated include the following:
- Increased Awareness: Marginalized women are empowered with accurate information about family planning methods, leading to increased awareness and knowledge about reproductive health options.
- Behavioral Change: Participants are encouraged to adopt healthy family planning practices, resulting in improved reproductive health outcomes and reduced unintended pregnancies.
- Community Empowerment: The program fosters a sense of empowerment and autonomy among marginalized women, enabling them to make informed decisions about their reproductive health and well-being.